Take action: Sign the petition at http://www.moveon.org to voice your discontent with the new Beacon system from FB
Facebook’s new Beacon system captures your purchase information on partner sites and broadcasts that on your FB connections’ news feed. What if someone with an embarrassing disease bought a book about that disease on Amazon and that information shows up on your FB friends news feed? I can think of many such scenarios that will cause this system to invade your privacy. True that the user is given two opportunities to decline this information from being broadcast, once at the merchant website, and then when you login to FB. However, it is really easy to mis-click these or not notice these options when you login. I am not at all comfortable with that. I hope FB takes note and changes the system to be “Opt-In” rather than “Opt-Out”.