I have been feeling for the past month or so that Facebook has gotten increasingly complex to use. The myriad of privacy settings, the multitude of information streams floating across the screen, and the fact that everyone you know (even remotely) is now a friend on Facebook, are all driving down the user experience from being simple to being very complex.
This thought became even more concrete in my head as I started using Google+ to share my photo albums with close friends. There is a certain ‘lightweight’ feeling about Google+ which is very attractive. The experience doesn’t leave you feeling overwhelmed with information and sharing is infinitely simpler on Google+.
Facebook’s auto list creation feature, while being cool, is also threatening to destroy the user experience. For example, I now have no less than four different lists for my friends at ISB. Three of the four lists were auto created by Facebook, and one was created by me manually several months ago. It is not clear to me if I should just delete the three auto created lists? What value are they adding, I am not so sure. What if I delete them, and they reappear as I add new ISB friends to my network in the future?
Clayton Christensen told us that low-end disruptive innovation happens when a new product attacks the incumbent from the low-end by offering a much simpler, lightweight, minimal, and cheaper alternate product. The audience adopts the new innovation as they are *tired* of bloated incumbent products. This is exactly what I see happening here with Facebook.
Facebook does have the significant advantage of making users feel locked into it. Users have years of conversations, networks, and photos on Facebook so there would be high perceived switching cost for users jumping to Google+.
How this all plays out, only time will tell. The way I see it, Google+ will reach a tipping point where the engagement levels on Google+ will rise fast. The only way I see Facebook stopping this is by drastically simplifying their user interface. Cut out many of the lower used features. This is the only way to maintain user interest and not cede the massive lead it currently enjoys to very promising rivals like Google+.