I am hoping (no, actually praying) that Apple brings innovation into the TV space in the same way they have done for phones. The modern TV has a few major issues, the way I see it:
- The UI sucks. Period. Its cumbersome and nearly not as snappy and user-friendly as our other screens. If I had one wish for the TV, it would be for someone to fix the UI.
- Its not connected. I know, I know, most modern TVs have wi-fi built in and there are apps. But try using the apps and you will know what I am talking about. Connectivity for the sake of connectivity is just a pathetic cover for lack of innovation. We need ‘always-on’ connectivity. We need apps that make TV browsing easy and fun, not cludgy and outdated. The Youtube App on my TV feels very very ancient, which is not acceptable.
- The TV needs to be smart enough to enhance your viewing experience. This does not mean simply adding 100 apps under some menu item. ‘Smart’ needs to learn from your viewing habits, suggest content and shows you might like. Content and schedule search needs to be quick and evolving the way web search has evolved over the past years.
The iPhone ushered in a whole new wave of phone innovation. Dear Apple, please show us that you can repeat the magic act.
